Halo Effect

Halo Effect is another example of a nearly universal bias we all have in so many different situations, almost any time a likeable person influences us. Our judgment may be impaired if we like someone too much to be truly objective.

This can be disastrous, if major decisions or choices aren't analyzed accurately. Agreement without exception may also be a time to reflect, perhaps reassess.

Everyone likes a swindler, at first.



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